As I wrap up my “Business Marketing Success Strategy” series, one core element to keep in mind, is “don’t take your eyes off the target.” After all, high levels of traffic, increased conversion rates and better revenues are the whole point of the content game in your online marketing strategies. Finding a way to track and analyze audience metrics at each stage of the users’ journey is important.
Designated landing pages, prominent and actionable calls-to-action, tracking URLs and functional forms will help you collect user data and tailor your next message on the basis of each specific user’s engagement with your content. As social networking becomes more sophisticated, so too are the [Read more...]
The thing to keep in mind when producing content, whether it is a blog, a white paper, a case study or an entertaining company video, is that it needs to strike a chord with your readership. So while you want to promote your product or services, try to keep self-references to a minimum. People like useful, authentic information delivered in a compelling, user-friendly and transparent way. Remember that as part of social media, blogs are all about community building. If you happen to mention your product, demonstrate what problems 