About Beth

Beth Neibert, Principal

Greetings!

I’m delighted you stopped here to learn more about what we have to offer, but first… please allow me a moment to share a perspective, our underlying attitude and what we believe are the “7 Key Strategies” for becoming known as an expert in your field and increasing traffic to your website.

Entrepreneurs today must be sure-footed and ready to engage change and quickly. The “work hard” ethics of yester-year are not enough today to keep even the “big dogs” from being nervous at the pace in which we must adjust business today in a fast, technologically ever-changing world; where people make decisions about whether they are going to buy from you, hire you or even “like” you within 15-seconds or less. The “sound-bite” opportunities used today to convince a prospective client that your unique selling proposition is exactly what they need is dramatically different; like comparing a stage coach ride to a steeple chase.

There is an underlying value and a magical combination of mechanisms, however, that few people have put together in order to guarantee being found by the right prospects and having them appreciate your value on the spot.

I was among those that used to spend countless hours trying to locate my “perfect customer.” I honed and perfected my elevator speech so that it would be ready for just the right set of ears. I became known as a “networker’s networker” because of the connections I would make between people… hoping and believing that they would reciprocate with a referral. Yes, referrals came, but not nearly as quickly as my accountant would have liked.

Then, it happened… I realized that I had to take a good hard look at my approach and the environment of the marketplace. At the time, there was a new hum about Facebook and Twitter… many of my peers where saying, “It’s just a fad; it’ll never last.” But, I ignored them and jumped in … you see, I had quickly recognized the value of “connecting online” in addition to “connecting face-to-face.”

Now, don’t get me wrong, this is still a valuable and necessary approach; however, I soon discovered that I could target my niche market with proper statements including keyword phrases that would interest and excite them. I was in direct contact! How exciting it was! It wasn’t long before my income increased and I had better control over the dialogs I was having albeit more of it now was online versus face-to-face.

But it didn’t stop there. There are actually “7 Key Strategies” that we consider to be critical to being found online and being recognized as an expert in your field. Most think Facebook and Twitter are the only “nuggets” of social media marketing. In my opinion, there are five other key elements that are necessary to enrich the message and truly establish an entrepreneur as an expert in their field and drive traffic to their doors. They include a current business profile, blog page, press releases, borrowed authority and article writing.

Whether you’re launching a new business, have an exiting one, a dot-com or corporation whose goal it is to get the most from their marketing dollars, you might appreciate the benefits that come from working with our team. Should you choose to be a regular visitor to our site, you will discover tips, techniques and insight on these “7 Key Strategies” and many other closely related subjects… not to mention an occasional inspirational message. You will also see that we offer products and services geared to educate, support or create what you need to meet your goals.

Thanks, again, for stopping by… I look forward to receiving your comments, questions, business and please stop by often to see what’s new.

Here’s to your success!

~ Beth