Jun
12

Top 5 Nuggets: PLATFORM, Get Noticed in a Noisy World By Michael Hyatt

Platform: Get Noticed in a Noisy World, online marketingWhen I first picked up Michael Hyatt’s book, PLATFORM: Get Noticed in a Noisy World, my first thought was, “Darn it, Michael, you beat me to it!” But then as I read and finished his book, I discovered it’s an awesome compliment to my book, 7 Marketing Success Strategies for the Online Entrepreneur. I’ll get into the reasons and some of the nuggets in his book in a moment, but first let me summarize his book for you.

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May
10

5 Reasons Why You Should Encourage Blog Comments

In my previous post, I referenced an article written by Copyblogger’s Sonia Simone, “Why We’re Removing Comments on Copyblogger,” which appeared to indicate that they would like to take comments off the blog and place the emphasis on interaction via social media. It may seem contradictory to now give 5 Reasons Why You Should Encourage Blog Comments, but stick with me, here…authoring, blogging, marketing, business

At the end of her article, Ms. Simone said that “Blog comments are an amazing resource for any blog when it’s getting started. It’s a super convenient way to take the pulse of your audience;” and I totally agree. With that in mind, let’s review what I believe to be the top five reasons why you should not only keep comments on, but also encourage and welcome them! [Read more…]

May
05

Why We’re Removing Comments

The article, “Why We’re Removing Comments on Copyblogger,” written by Sonia Simone (Co-founder and Chief Content Officer of Copyblogger) caused me to pause and revisit my thinking behind my decision to allow comments on my own blog posts. Here is her article and you’ll find my personal comments at the end:

Copyblogger, Blog Comments

Would you ever consider taking comments off Copyblogger?

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Jan
08

Those Pesky Facebook Advertising Guidelines – Solution #1

Have you been frustrated by Facebook’s denial to let you create an ad, boost a post or share a sponsored story? After all, it’s just an image attached! Right? Why isn’t it working?

This may be the answer you’re looking for…

Facebook recently updated some of their advertising guidelines and they’re checking the images for word space. Basically, it cannot have more than 20% of the space occupied by text.

Here’s a Grid Tool app that Facebook has provided all of us so we can check our images before launching them.

You simply upload your image: [Read more…]

Mar
18

12 Tips for Launching Website Infographics

I always enjoy a great Infographic; seems to make my job of interpreting the information easier and I love the creativity. When I found this awesome blog post on the subject by Syed Noman Ali, I jumped for joy! It was full of so much great information, I felt I just had to pass it along to you. Take a moment to read about the 12 Tips for Launching Website Infographics then leave your thoughts for me in the comments below…

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Numbers don’t lie. That’s true. But they can be really boring. When you have a lot of numbers, try to help the viewer relate to them. Infographics are very “in” these days but what are they? Simply put, they are a combination of information and graphics. Effective communication is the key when dealing with a lot of information. Although, an appealing design is crucial to attract readers, it is not everything. Here are our 12 tips for [Read more…]

Feb
14

Killer Companies: LinkedIn – Are You Using Their Strength to Your Advantage?

MSN.com recently reported LinkedIn among the “Killer Companies” in the world and asked the question: “Can anything slow down LinkedIn?”  While their article focuses on the financial gains LinkedIn made in the last quarter, I believe their story further validates that the system is also continuing to grow. They add new features to meet the international, business professional’s desire to connect and have effective, budget-friendly advertising. Taking it a step further…

Whether we are in business for ourselves or working with a team, in today’s electronically advanced world it is important to have our resume [Read more…]

Feb
05

4 Things You Should Know Before Launching Your Social Media Marketing

Many times the “bragging” about what Social Media Marketing can do to enhance your businesses online needs to be mixed with some truthful advice BEFORE you get started.

Marketing Strategist, Online, Social MediaWhen I meet with my clients, we can’t discuss social media marketing without talking about their current marketing strategy. What has been working well for them in the past? Have they done anything to expand their online influence and what would they like their business growth results to be in the coming year? Depending on their status and strategies, it invariably involves a conversation and assessment in the following four (4) areas: [Read more…]

May
29

7 Reasons You’re Not Generating Leads From Social Media

This post was originally written by Pam Sahota. Pam is a content strategist and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. It had so many wonderful nuggets, I didn’t want you to miss them and chose to post it here. Please read to the bottom for my personal comments.

Lead Generation Strategies by Beth NeibertSocial media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access [Read more…]