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    Social Media Boost

    Does This Describe You? You’re a busy entrepreneur. You know you need a consistent social media presence to build your reputation and attract new clients. But you find you just don’t have the time to do what needs to be done! There is a solution! Our competitors like to refer to “social media marketing” as keeping your queue filled with quotes and random statements. Often they are irrelevant … [Read More...]

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    About Beth

    Beth Neibert, Principal Greetings! I’m delighted you stopped here to learn more about what we have to offer, but first… please allow me a moment to share a perspective, our underlying attitude and what we believe are the “7 Key Strategies” for becoming known as an expert in your field and increasing traffic to your website. Entrepreneurs today must be sure-footed and ready to engage … [Read More...]

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    Foot Traffic Frenzy

    Let your customers do the “footwork” to drive more traffic into your business People are exploring their neighborhoods and looking for local businesses. They’re going to venues where their friends have “checked in” and left comments about the service they received. They’re using their cell phones and posting comments and even pictures on Facebook and FOURSQUARE! Do you know what they are … [Read More...]

    Feb
    14

    Killer Companies: LinkedIn – Are You Using Their Strength to Your Advantage?

    MSN.com recently reported LinkedIn among the “Killer Companies” in the world and asked the question: “Can anything slow down LinkedIn?”  While their article focuses on the financial gains LinkedIn made in the last quarter, I believe their story further validates that the system is also continuing to grow. They add new features to meet the international, business professional’s desire to connect and have effective, budget-friendly advertising. Taking it a step further…

    Whether we are in business for ourselves or working with a team, in today’s electronically advanced world it is important to have our resume [Read more…]

    Feb
    05

    4 Things You Should Know Before Launching Your Social Media Marketing

    Many times the “bragging” about what Social Media Marketing can do to enhance your businesses online needs to be mixed with some truthful advice BEFORE you get started.

    Marketing Strategist, Online, Social MediaWhen I meet with my clients, we can’t discuss social media marketing without talking about their current marketing strategy. What has been working well for them in the past? Have they done anything to expand their online influence and what would they like their business growth results to be in the coming year? Depending on their status and strategies, it invariably involves a conversation and assessment in the following four (4) areas: [Read more…]

    May
    29

    7 Reasons You’re Not Generating Leads From Social Media

    This post was originally written by Pam Sahota. Pam is a content strategist and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. It had so many wonderful nuggets, I didn’t want you to miss them and chose to post it here. Please read to the bottom for my personal comments.

    Lead Generation Strategies by Beth NeibertSocial media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access [Read more…]

    Apr
    09

    Business Marketing Success Strategy – Integrate Marketing Activities Around a Specific Goal

    Best Online Strategies for Business Marketing SuccessAs I wrap up my “Business Marketing Success Strategy” series, one core element to keep in mind, is “don’t take your eyes off the target.” After all, high levels of traffic, increased conversion rates and better revenues are the whole point of the content game in your online marketing strategies. Finding a way to track and analyze audience metrics at each stage of the users’ journey is important.

    Designated landing pages, prominent and actionable calls-to-action, tracking URLs and functional forms will help you collect user data and tailor your next message on the basis of each specific user’s engagement with your content. As social networking becomes more sophisticated, so too are the [Read more…]

    Feb
    16

    Business Marketing Success Strategy – Strengthen Your Online Resume

    What your online profile(s) says about you is just as important as what you’re saying about yourself or your business in all of the resources available online today.

    From Facebook to your website and everything in-between, it’s essential to create a consistent, up-to-date and complete message within each of your account biographies or profiles. Of all of the resources at our disposal, a LinkedIn account that reflects your business background and education can land or loose a contract when prospective clients want to see the “cold hard facts” of your experience(s).

    I compare the quality of my LinkedIn profile to that of [Read more…]