Jan
08

Those Pesky Facebook Advertising Guidelines – Solution #1

Have you been frustrated by Facebook’s denial to let you create an ad, boost a post or share a sponsored story? After all, it’s just an image attached! Right? Why isn’t it working?

This may be the answer you’re looking for…

Facebook recently updated some of their advertising guidelines and they’re checking the images for word space. Basically, it cannot have more than 20% of the space occupied by text.

Here’s a Grid Tool app that Facebook has provided all of us so we can check our images before launching them.

You simply upload your image: [Read more...]

Mar
18

12 Tips for Launching Website Infographics

I always enjoy a great Infographic; seems to make my job of interpreting the information easier and I love the creativity. When I found this awesome blog post on the subject by Syed Noman Ali, I jumped for joy! It was full of so much great information, I felt I just had to pass it along to you. Take a moment to read about the 12 Tips for Launching Website Infographics then leave your thoughts for me in the comments below…

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Numbers don’t lie. That’s true. But they can be really boring. When you have a lot of numbers, try to help the viewer relate to them. Infographics are very “in” these days but what are they? Simply put, they are a combination of information and graphics. Effective communication is the key when dealing with a lot of information. Although, an appealing design is crucial to attract readers, it is not everything. Here are our 12 tips for [Read more...]

May
29

7 Reasons You’re Not Generating Leads From Social Media

This post was originally written by Pam Sahota. Pam is a content strategist and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. It had so many wonderful nuggets, I didn’t want you to miss them and chose to post it here. Please read to the bottom for my personal comments.

Lead Generation Strategies by Beth NeibertSocial media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access [Read more...]

Feb
01

Business Marketing Success Strategy – Be a Prolific Author

The Business Marketing Success Strategies listed in The Best Online Strategies for Business Marketing Success in 2012 continues with Be a Prolific Author.

Business Marketing Success Strategies - Be a Prolific AuthorThe thing to keep in mind when producing content, whether it is a blog, a white paper, a case study or an entertaining company video, is that it needs to strike a chord with your readership. So while you want to promote your product or services, try to keep self-references to a minimum. People like useful, authentic information delivered in a compelling, user-friendly and transparent way. Remember that as part of social media, blogs are all about community building. If you happen to mention your product, demonstrate what problems [Read more...]

Jan
24

Business Marketing Success Strategy – Press Release by the Numbers

As I mentioned in my previous blog post, Set Your Brand Newsroom in Motion, a press release is essential to your online marketing strategy. It is possible to release a story (press release) to a traditional newspaper, however, the amount of instant visibility gained online far exceeds the extra effort needed to coordinate with your local press agent(s).

I’ve outlined the foundation in Writing a Killer Press Release, now let’s dig a little deeper into what I believe to be the necessary elements in what I call my “Paint by Numbers Press Release” [Read more...]