Jan
08

Those Pesky Facebook Advertising Guidelines – Solution #1

Have you been frustrated by Facebook’s denial to let you create an ad, boost a post or share a sponsored story? After all, it’s just an image attached! Right? Why isn’t it working?

This may be the answer you’re looking for…

Facebook recently updated some of their advertising guidelines and they’re checking the images for word space. Basically, it cannot have more than 20% of the space occupied by text.

Here’s a Grid Tool app that Facebook has provided all of us so we can check our images before launching them.

You simply upload your image:

facebook, social media, marketing

Then click on all of the boxes containing text:

Facebook, sponsored stories, image, boost

In my example, you see that this image would fail as text occupies 84% of the image space.

I hope this information helps you create powerful images for your boosted posts, ads and sponsored stories and… remember, this is just a guide and Facebook has the final say.

If you have used this tool, I’d love to hear about your experiences. Please leave a comment below. Thank you!

Mar
18

12 Tips for Launching Website Infographics

I always enjoy a great Infographic; seems to make my job of interpreting the information easier and I love the creativity. When I found this awesome blog post on the subject by Syed Noman Ali, I jumped for joy! It was full of so much great information, I felt I just had to pass it along to you. Take a moment to read about the 12 Tips for Launching Website Infographics then leave your thoughts for me in the comments below…

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Numbers don’t lie. That’s true. But they can be really boring. When you have a lot of numbers, try to help the viewer relate to them. Infographics are very “in” these days but what are they? Simply put, they are a combination of information and graphics. Effective communication is the key when dealing with a lot of information. Although, an appealing design is crucial to attract readers, it is not everything. Here are our 12 tips for [Read more...]

May
29

7 Reasons You’re Not Generating Leads From Social Media

This post was originally written by Pam Sahota. Pam is a content strategist and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. It had so many wonderful nuggets, I didn’t want you to miss them and chose to post it here. Please read to the bottom for my personal comments.

Lead Generation Strategies by Beth NeibertSocial media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access [Read more...]