May
10

5 Reasons Why You Should Encourage Blog Comments

In my previous post, I referenced an article written by Copyblogger’s Sonia Simone, “Why We’re Removing Comments on Copyblogger,” which appeared to indicate that they would like to take comments off the blog and place the emphasis on interaction via social media. It may seem contradictory to now give 5 Reasons Why You Should Encourage Blog Comments, but stick with me, here…authoring, blogging, marketing, business

At the end of her article, Ms. Simone said that “Blog comments are an amazing resource for any blog when it’s getting started. It’s a super convenient way to take the pulse of your audience;” and I totally agree. With that in mind, let’s review what I believe to be the top five reasons why you should not only keep comments on, but also encourage and welcome them! [Read more…]

May
05

Why We’re Removing Comments

The article, “Why We’re Removing Comments on Copyblogger,” written by Sonia Simone (Co-founder and Chief Content Officer of Copyblogger) caused me to pause and revisit my thinking behind my decision to allow comments on my own blog posts. Here is her article and you’ll find my personal comments at the end:

Copyblogger, Blog Comments

Would you ever consider taking comments off Copyblogger?

[Read more…]

May
29

7 Reasons You’re Not Generating Leads From Social Media

This post was originally written by Pam Sahota. Pam is a content strategist and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. It had so many wonderful nuggets, I didn’t want you to miss them and chose to post it here. Please read to the bottom for my personal comments.

Lead Generation Strategies by Beth NeibertSocial media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access [Read more…]

Feb
01

Business Marketing Success Strategy – Be a Prolific Author

The Business Marketing Success Strategies listed in The Best Online Strategies for Business Marketing Success in 2012 continues with Be a Prolific Author.

Business Marketing Success Strategies - Be a Prolific AuthorThe thing to keep in mind when producing content, whether it is a blog, a white paper, a case study or an entertaining company video, is that it needs to strike a chord with your readership. So while you want to promote your product or services, try to keep self-references to a minimum. People like useful, authentic information delivered in a compelling, user-friendly and transparent way. Remember that as part of social media, blogs are all about community building. If you happen to mention your product, demonstrate what problems [Read more…]

Dec
12

HELP! My Business Card Stinks!

Sound familiar? While a business card can be one of the most powerful marketing tools, it’s often not given the focus or the attention it needs to be effective. A business card has the potential to be a deal breaker or maker; especially when you’re making a first impression. Pull out your business card and look at it as you read through my blog. If you have a business and don’t have a card, I recommend you read this even more closely.  It’s very likely you are missing out on business.  Ask yourself, “Can you afford to loose business?”

Does your business card give the recipient the impression of professionalism or sloppiness? Is the content [Read more…]