When I first picked up Michael Hyatt’s book, PLATFORM: Get Noticed in a Noisy World, my first thought was, “Darn it, Michael, you beat me to it!” But then as I read and finished his book, I discovered it’s an awesome compliment to my book, 7 Marketing Success Strategies for the Online Entrepreneur. I’ll get into the reasons and some of the nuggets in his book in a moment, but first let me summarize his book for you.
Last week’s post not only covered what a Press Release was, why you would want to release one and where to get it published online for maximum exposure. If you missed that article, I encourage you to go back and read it first and return here to get “the rest of the story.”
Writing a press release takes time, research and some skill.
Writing a killer press release, which catapults visibility of the message and drives results, requires adding a few more ingredients to the mix.
To get the results you want, follow these six steps:
1. Craft a hook
If you’ve ever had a song stuck in your head, you know what a great hook is. It’s that chorus or beat that you just can’t shake. Just like in pop music, a great hook is [Read more...]
“A press release is simply a statement prepared for distribution to the news media announcing something claimed as having news value with the intent of gaining media coverage.”
Continuing on with The Best Online Strategies for Business Marketing Success in 2012 would not be complete if I didn’t expand further on the power of the online Press Release. Do you think the press release is dead in the age of social media?
No way. A powerful press release can tell a story, report news or help a cause. Smart online writers know that a great press release can take your message to new channels and reach thousands or even millions of new readers. And a terrific press release has great SEO benefits as well. There is no question in my mind about the benefits that come from releasing your own press release, because I and my clients have firsthand knowledge and benefited from the exposure over and over again.
Here are a couple of nuggets [Read more...]