Feb
14

Killer Companies: LinkedIn – Are You Using Their Strength to Your Advantage?

MSN.com recently reported LinkedIn among the “Killer Companies” in the world and asked the question: “Can anything slow down LinkedIn?”  While their article focuses on the financial gains LinkedIn made in the last quarter, I believe their story further validates that the system is also continuing to grow. They add new features to meet the international, business professional’s desire to connect and have effective, budget-friendly advertising. Taking it a step further…

Whether we are in business for ourselves or working with a team, in today’s electronically advanced world it is important to have our resume [Read more...]

May
29

7 Reasons You’re Not Generating Leads From Social Media

This post was originally written by Pam Sahota. Pam is a content strategist and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. It had so many wonderful nuggets, I didn’t want you to miss them and chose to post it here. Please read to the bottom for my personal comments.

Lead Generation Strategies by Beth NeibertSocial media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access [Read more...]

Jan
17

Business Marketing Success Strategy – Writing a Killer Press Release

Last week’s post not only covered what a Press Release was, why you would want to release one and where to get it published online for maximum exposure. If you missed that article, I encourage you to go back and read it first and return here to get “the rest of the story.”

Writing a press release takes time, research and some skill.

Business Marketing Success Strategy - Writing a Killer Press ReleaseWriting a killer press release, which catapults visibility of the message and drives results, requires adding a few more ingredients to the mix.

To get the results you want, follow these six steps:

1. Craft a hook

If you’ve ever had a song stuck in your head, you know what a great hook is. It’s that chorus or beat that you just can’t shake. Just like in pop music, a great hook is [Read more...]