Jun
12

Top 5 Nuggets: PLATFORM, Get Noticed in a Noisy World By Michael Hyatt

Platform: Get Noticed in a Noisy World, online marketingWhen I first picked up Michael Hyatt’s book, PLATFORM: Get Noticed in a Noisy World, my first thought was, “Darn it, Michael, you beat me to it!” But then as I read and finished his book, I discovered it’s an awesome compliment to my book, 7 Marketing Success Strategies for the Online Entrepreneur. I’ll get into the reasons and some of the nuggets in his book in a moment, but first let me summarize his book for you.

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Feb
05

4 Things You Should Know Before Launching Your Social Media Marketing

Many times the “bragging” about what Social Media Marketing can do to enhance your businesses online needs to be mixed with some truthful advice BEFORE you get started.

Marketing Strategist, Online, Social MediaWhen I meet with my clients, we can’t discuss social media marketing without talking about their current marketing strategy. What has been working well for them in the past? Have they done anything to expand their online influence and what would they like their business growth results to be in the coming year? Depending on their status and strategies, it invariably involves a conversation and assessment in the following four (4) areas: [Read more…]

May
29

7 Reasons You’re Not Generating Leads From Social Media

This post was originally written by Pam Sahota. Pam is a content strategist and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. It had so many wonderful nuggets, I didn’t want you to miss them and chose to post it here. Please read to the bottom for my personal comments.

Lead Generation Strategies by Beth NeibertSocial media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access [Read more…]

Apr
09

Business Marketing Success Strategy – Integrate Marketing Activities Around a Specific Goal

Best Online Strategies for Business Marketing SuccessAs I wrap up my “Business Marketing Success Strategy” series, one core element to keep in mind, is “don’t take your eyes off the target.” After all, high levels of traffic, increased conversion rates and better revenues are the whole point of the content game in your online marketing strategies. Finding a way to track and analyze audience metrics at each stage of the users’ journey is important.

Designated landing pages, prominent and actionable calls-to-action, tracking URLs and functional forms will help you collect user data and tailor your next message on the basis of each specific user’s engagement with your content. As social networking becomes more sophisticated, so too are the [Read more…]

Jan
24

Business Marketing Success Strategy – Press Release by the Numbers

As I mentioned in my previous blog post, Set Your Brand Newsroom in Motion, a press release is essential to your online marketing strategy. It is possible to release a story (press release) to a traditional newspaper, however, the amount of instant visibility gained online far exceeds the extra effort needed to coordinate with your local press agent(s).

I’ve outlined the foundation in Writing a Killer Press Release, now let’s dig a little deeper into what I believe to be the necessary elements in what I call my “Paint by Numbers Press Release” [Read more…]